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Visit Sweden

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Sweden is often described as one of the world’s most modern and advanced countries. Whether it’s technology, urban trends, social reform or fashion and design, this little country has a remarkable ability to position itself at the forefront. And it’s this modernity that foreign guests find most striking, when they visit Sweden for the first time.

But they also experience a naturalness that is equally typical of the country. It compasses an openness, an informality, and above all a profound and loving relationship with nature that has grown to something of a national religion. In Sweden you’ll find priceless natural luxuries like open space, untouched wilderness, fresh air and clean water, peace
and quiet in abundance, all within easy reach – even from our largest city centres.

The unique Swedish Right of Public Access is an expression of this special relationship, and it makes the countryside more accessible in Sweden than in probably any other country. Nature and the changing of the seasons also have a huge impact on the Swedish way of life, on our customs and traditions, in a way that visitors often find exotic and attractive. Some say that Sweden has all the advantages associated with modern society, but few of its common problems. It’s a country where travel is easy, safe and convenient. Its considerable size and the long distance between north and south mean that the regions are very different, with great variations in landscape. In addition, the country’s history as a great power in Europe has produced a cultural heritage of a magnificence and diversity that surprise many visitors.

Easy access to all of modern society’s benefits and attractions, coupled with the countryside’s genuineness and natural contact with our history and traditions – this is the essence of what we call our unique Swedish quality of life. And you are most welcome to share it with us.

Click here to visit the Visit Sweden website

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